I thought Google glass was great and really wanted a pair when they were out, but couldn’t justify the price for the beta versions. The negative publicity that caused them to never push it fully to market seemed silly to me.
But similar products are being pushed in industrial spaces these days, where privacy is less of a concern, and the possibilities of overlays to act as training / troubleshooting assistance is large. And $1000 doesn’t seem like a crazy price point, as it can pay itself off in very few hours of downtime saved.
The lack of camera in this one really seems like it might limit the possibilities - AR in particular has a lot of functionality that works best of the software can match their overlays precisely against the real world images. So in trying to avoid the privacy concerns they might be losing a high value feature.